OUR STORY
VISION
In a society where it seems you must do everything according to rules, it can be difficult to discover and follow your own path. Let's prioritize creativity, passion, freedom and being humble. Let go of the pressure to 'succeed' and 'perform well' for others. Live to your own standards and dreams.
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You are unique and have your own story to tell.
we are free l we are individual
MISSION
Even the greenest garment uses resources for production, creating some environmental impact. A root of the problem lies in our excessive consumerism: we buy 10 while our granny's bought 2.
We tend to think that buying new clothes will make us happy, not considering the true costs.
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"The most environmentally sustainable jacket is the one that's already in your closet..."which is why FRIKI remakes vintage clothes.